WhatsApp Status to Will Serve Ads From 2019
WhatsApp Status, the simple way to show what you're doing in the form of multiple photos or a short video, will ultimately become a source of revenue for Facebook. The Menlo Park, California-based company is reportedly all set to start serving ads on WhatsApp Status next year. This isn't something fresh for the parent social networking company, which saw massive criticism over a data abuse by UK-based Cambridge Analytica earlier this year. Facebook brought a similar ad-serving model on Instagram Stories in June. The company also launched a dedicated WhatsApp Business app back in January with a view to bringing small businesses on board.
Wall Street Journal reports, citing WhatsApp officials, that WhatsApp Status will start showing ads next year. The ads will be powered by Facebook's native advertising system and will "help familiarise users with business" on WhatsApp. Facebook is using the ads in Instagram Stories as a model to serve ads through WhatsApp Status. "We've seen it working well on Instagram and so we're learning a lot from that," said Matt Idema, WhatsApp's Chief Operating Officer, as quoted by Wall Street Journal.
Serving ads through WhatsApp Status makes sense for Facebook as the feature hit the benchmark 450 million, as highlighted by CEO Mark Zuckerberg at the F8 developer conference in May. Unlike a regular chat, WhatsApp Status allows users to share multiple photos or a short video that stay in a separate section on the app for 24 hours. Facebook also offers an option to let users see how many of their contacts have seen their status. This is something that could give advertisers a way to keep track of their ads as well.
WhatsApp Status, the simple way to show what you're doing in the form of multiple photos or a short video, will ultimately become a source of revenue for Facebook. The Menlo Park, California-based company is reportedly all set to start serving ads on WhatsApp Status next year. This isn't something fresh for the parent social networking company, which saw massive criticism over a data abuse by UK-based Cambridge Analytica earlier this year. Facebook brought a similar ad-serving model on Instagram Stories in June. The company also launched a dedicated WhatsApp Business app back in January with a view to bringing small businesses on board.
Wall Street Journal reports, citing WhatsApp officials, that WhatsApp Status will start showing ads next year. The ads will be powered by Facebook's native advertising system and will "help familiarise users with business" on WhatsApp. Facebook is using the ads in Instagram Stories as a model to serve ads through WhatsApp Status. "We've seen it working well on Instagram and so we're learning a lot from that," said Matt Idema, WhatsApp's Chief Operating Officer, as quoted by Wall Street Journal.
Serving ads through WhatsApp Status makes sense for Facebook as the feature hit the benchmark 450 million, as highlighted by CEO Mark Zuckerberg at the F8 developer conference in May. Unlike a regular chat, WhatsApp Status allows users to share multiple photos or a short video that stay in a separate section on the app for 24 hours. Facebook also offers an option to let users see how many of their contacts have seen their status. This is something that could give advertisers a way to keep track of their ads as well.
