Hundreds of Justin Bieber fans filled the LA Live complex on Tuesday for the premiere of the teen pop star's first movie, Justin Bieber: Never Say Never.
The mostly 'tween and teen crowd, many in homemade T-shirts proclaiming themselves Bieber's No 1 fan, filled the LA Live plaza hours ahead of the screening, hoping for a star sighting.
"We just wanted to see if we could get a glimpse of Justin," said 15-year-old Hanna Hamersley, who wore a purple handpainted T-shirt, a homemade Justin Bieber headband and purple Never Say Never 3D glasses.
Part concert film and part biopic, Never Say Never tells the story of Bieber's rise from a small-town street performer to a bonafide pop sensation with hit albums, a bestselling book and more than seven million followers on Twitter.
"We made it for everyone," Bieber tweeted on Tuesday. "We put our hearts and souls into it."
Miley Cyrus saw the film with her sister, Noah.
Celebs at the premiere: Selena Gomez, Usher with his sons, and the Smith clan - Jaden, Jada Pinkett, Willow and Will. Left: will.i.am and Leona Lewis.
It's a mad world
There is no doubt that Justin Bieber is everywhere.
From the latest Best Buy Super Bowl ad with Ozzy Osbourne to the the film Justin Bieber: Never Say Never to hit singles online, on the air and everywhere else, the so-called Beliebers have elevated the mop-topped Canadian to dizzying heights of stardom.
Now, he's about to come back to Earth: MAD magazine's longtime public face, Alfred E. Neuman — with his big ears and goofy grin — sports a Bieberesque bowl of hair on the cover of the February 16 issue. The headlines: Justin Bieber. "HIS STUPID HAIR!" "HIS DUMB BOOK!" "HIS TERRIBLE MOVIE!" "HIS AWFUL MUSIC!"
Bieber has already been on the cover of Vanity Fair, certainly no easy accomplishment.
"That was probably the highlight of his career and being on the cover of MAD is the lowlight," John Ficarra, editor-in-chief of MAD, said with a laugh and, just maybe, a snort.
But it may also be another step in the singer's saturation of all things media and of course, making the cover of the long-published magazine that has been pushing humour, pathos and Alfred E. Neuman for nearly six decades is certainly nothing to sneeze at.
Ficarra said it made sense to put the 16-year-old singer on the cover of issue No 508 and then playfully mock and satirize him within the pages, too.
"We like to do what we call Zeitgeist covers. When we found that his movie was debuting just about the same time we would be coming with the issue," it all fell into place, Ficarra said. "We knew he'd be all over the place."
The issue is bound to be a best-seller with Bieber on the cover, Ficarra said. "He'll hate it and buy every copy and it will be a sellout."
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