Airtel ties up with Ogilvy Africa BV


Prime VIP
New Delhi, June 21

Firming up on its plans for the African continent, Airtel today announced that it had appointed Ogilvy Africa BV as its marketing services partner for Africa. Having completed the acquisition of the Zain Group’s mobile operations in 15 countries across Africa earlier in the month, this is the first strategic tie-up which Airtel has made to beef up its operations in the continent which holds great promise for the telecom operator.

Ogilvy Africa, part of WPP, the world leader in marketing communications services, has set up a specialist Pan-African business unit, Team Airtel, which will be exclusively dedicated to Airtel across the continent with its existing network of offices, delivering integrated marketing services - advertising, media buying, market research and public relations.

Team Airtel will also include The Brand Union who will be responsible for brand migration, Millward Brown for market research, Hill & Knowlton and Ogilvy PR for all public relations across all markets.