27 Innovative Methods of Connecting with Your Market


*Nirbhau Nirvair*

Connecting, collaborating, and engaging with your market holds more benefits than just increased sales – Feedback from your audience is invaluable if you want to create a quality product (or service) that actually appeals to potential customers. In this post I’ll outline a few of the tools that will help you do this:

Google Talk Chatback
Google Talk has a handy little feature called Chatback which will allow visitors of your website to send messages straight to your Google Talk account; all you need to do is install a simple widget on your website. Your visitors don’t even need an account – They can simply start writing messages directly via the widget.

Oddcast introduces AudioPal: an online service to allow individuals and businesses an easy and effective way to add audio to their online message.

Communicate with anyone, anywhere in up to 45 languages. BabelWith.me is a simple, free group chat that automatically translates your conversation as you type.

The Grapevine vision is to be the universal choice for online collaboration and voice communications with groups of people – and to allow people to participate when convenient for them individually, not on the groups schedule. Therefore, Grapevine allows people to dip in and out of voice conversations as they individually have time and gives you the presence and feeling of sitting in the same room with a group of people, even if you are thousands of miles apart.

Sparkeo is a knowledge transfer solution for Infopreneurs professional knowledge entrepreneurs such as lecturers, teachers, bloggers and consultants.Sparkeo provides Infopreneurs with a one-stop-shop for the all the tools necessary to create, communicate, market, monetize and analyze their professional instructional content.

With Twingr, you can create a microblogging community and communicate with friends and other people that share your same interests.

Wadja is a service that helps you organize and manage your online social presence so you can better communicate and connect with friends, family, and contacts. Wadja is unique a social media and messaging service that is open and transparent, providing all its users with a variety of communication options such as SMS, email and mobile web messaging.

Tagga allows anyone to create instant SMS and Mobile Sites so that you can interact, sell to, or simply communicate with mobile users.Promote your band, your house for sale, your business, organize your sports team, club, events and more.

Dabbleboard helps people think and communicate visually. Unlike other alternatives, it makes powerful features easily accessible, so that using it feels as natural as using a real whiteboard. Since it’s digital, Dabbleboard allows reuse of old drawings, and since it’s on the web, Dabbleboard enables sharing of drawings with people anywhere in the world.

Tatango is a service that offers the simplest, most effective way for groups to communicate through their mobile phone. As an all in one solution, Tatango allows you to collect, manage and mobile message all of your group members both from your computer and mobile phone. Tatango allows any leader to update their members on meeting times, events, and notifications; anytime, anywhere.

Moot is a piece of social software that brings you together with other people who share the same location – a local service for local people. It works at home,at school or on the move. When Moot is on, new impulses and possibilities will come your way, for example when you’re walking down the street or taking the bus home – new impulses will come your way through interaction with other Mooters.

SnapYap is a video communication tool that allows you to participate in live video calls, record video messages, and send and receive video emails with absolutely no downloads. Designed to be as straightforward as possible, the applications on SnapYap.com make video technology available to anyone with a webcam and an internet connection.

Pipio is a social operating system that aims to give people the ability to share and communicate in real-time. You can search what other people are communicating about in real-time based on contextual, geographical, and chronological relevance. As an operating system, Pipio allow full functionality of third party web apps within the Pipio ecosystem.

With its Talk, Listen & Share phone service, Lexy totally enriches the way people – you, for example – communicate and collaborate while using their mobile phones. Simple. Lexy gives you all the richness of today’s Internet communications on the voice channel of your mobile phone.

Abobe ConnectNow
Adobe ConnectNow is a personal web meeting service that enables you to instantly communicate and collaborate using your own online meeting room. To start a meeting, just go to your meeting room and invite others to join you at the same URL. As the host, you will need to download a small add-in in order to share your screen. Meeting attendees will not need to download any software unless they will also be sharing their screen. There is no need to schedule meetings in advance.

Badoo is a truly worldwide online community that provides its members with the ability to communicate and share their lives with people both locally and around the globe. Its many features include the next generation in photo/video sharing and social networking. More importantly, though, Badoo allows its users to gain an instant mass audience for themselves and their work.

Hikkup is a tool that allows users to communicate with their friends anonymously. Users can send messages via email, MySpace, Facebook, Tagged, hi5, and various instant messengers.

Jott’s goal is to let you easily save and share thoughts using that unique and powerful tool, your voice. Jott turbo charges your ability to remember and communicate, and thus manage your life.

Google Wave
Google Wave is a new model for communication and collaboration on the web. People can communicate and work together with richly formatted text, photos, videos, maps, and more. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

Sync In
When multiple people edit the same document simultaneously, any changes are instantly reflected on everyone’s screen. The result is a new and productive way to collaborate and conference on text documents, useful for meeting notes, brainstorming, project planning, drafting sessions, training, and more.

Zbang integrates all your online activity into a single place, allowing you to seemingly work across different platforms, without having to flip from one site to the other. By using Zbang’s interface, you can share your digital content with your friends via social media venues and collaborate with colleagues.

Evoca will change the way we communicate by empowering voices in ways never imagined before. We envision people everywhere speaking their minds, sharing their ideas, and storing their memories on Evoca. We see voice becoming the next tool for publishing and communicating online and through your telephone

Brightcove lets you realize the potential of online video with the most comprehensive Internet TV service available today. Brightcove empowers content owners from independent producers to major broadcast networks to reach their audiences directly through the Internet. At the same time they help web publishers enrich their sites with syndicated video programming, and give marketers more ways to communicate and engage with their consumers.

Meebo is designed for anyone with a home on the web. If you’ve got a web page where you’d like to communicate with your visitors, meebo me allows you to see the people who are visiting your web page and chat with them.

Six Apart, provider of the blogging software and services chosen most often by individuals, organizations and corporations worldwide, has partnered with Bokee, the leading blog hosting company in China, to make it easy for Chinese businesses to communicate with their customers and for employees to communicate internally through blogging.

SayNow’s voice services are being used for marketing, entertainment, and educational purposes by a broad spectrum of users, including musicians, actors, actresses, sports teams, politicians, inspirational figures, and high school students. Anyone with an audience can use our broadcasting service to communicate with fans, get instant feedback, and sell merchandise. Fans are using SayNow to send voice messages and to hear from their favorite people in a way that’s easy, personal, and direct.

Capture, collaborate and communicate. Mindjet visual mapping makes it easy to capture and share your ideas, manage the flow of information and share your vision.