aman1987
Aman Jatt
MUMBAI: The third season of the Indian Premier League (IPL) managed to get an average TVR of 4.6, according to Tam data.
[FONT=Verdana, Arial, Helvetica, sans-serif]This is slightly below the TVR of 4.7 that the first season achieved and above the 4.2 TVR managed last year. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]IPL 3.0 managed a cummulative reach of 143 million viewers compared with 102 million in the first year and 122 million last year.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The final between Mumbai Indians and Chennai Super Kings got a TVR of 10.5, up from last year's rating of 9.3 and the inaugural edition's 9.8 TVR.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The two semi-finals and final got an average rating of 7.8 this year. In the first two years, they had fetched an average of 7.3. This year the top-rated matches featured the Mumbai Indians.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The ad volume increased this year. 43 hours of ads aired this year compared with 31 hours in 2008 and 37 hours in 2009. There were 143 brands this year compared to 157 in 2008 and 128 in 2009. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top advertiser categories were Cellular Phone Service, Cellular Phones, Aerated Soft Drink, Cars/Jeeps and Television Sets. Last year they were Cellular Phone Service, Cars/Jeeps, Aerated Soft Drink, Cellular Phones and Corporate/brand Image. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]In the first year the top categories were Cellular Phone Service, Cars/Jeeps, Life Insurance, Aerated Soft Drink and [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Electrical Switches/Parts.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top brands that advertised this year were Vodafone Cellular Phone Service, Tata Docomo Idea Oongli Cricket, Airtel Cellular Phone Service and Videocon Mobile Services. Last year, they were Vodafone Cellular Phone Service, Airtel Cellular Phone Service, Airtel, Tata Indicom Cellular Phone Service and Hero Honda Passion Pro. In the first year they were Vodafone , Max New York Life Insurance, Bharat Nirman, Hyundai i10 and Hyundai Verna.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]On screen 12 hours worth of ads aired this year compared to 31 hours in 2008 and 14 hours last year. This year there were 44 on-screen brands compared with 47 brands last year and 37 brands in 2008.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]On-screen the top advertiser categories were Educational Institutions, Sanitary Wares, Cars/Jeeps, Corporate/brand Image and Two Wheelers. Last year they were Educational Institutions, DTH Service Providers, Cars/Jeeps, Cellular Phone Service and Electrical Switches/Parts. In the first year they were Corporate/Brand Image, Cellular Phone Service, Digital Camera, Aerated Soft Drink and Life Insurance.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top onscreen brands this year were Amity University, Jaquar, Hero Honda Cbz Extreme, Vodafone and Artize. Last year they were Amity University, Airtel Digital TV, Vodafone,[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Havells and Airtel Broadband. In the first year they were Standard Chartered, Vodafone, Godrej Life Bana De Contest, and Citi.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]This is slightly below the TVR of 4.7 that the first season achieved and above the 4.2 TVR managed last year. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]IPL 3.0 managed a cummulative reach of 143 million viewers compared with 102 million in the first year and 122 million last year.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The final between Mumbai Indians and Chennai Super Kings got a TVR of 10.5, up from last year's rating of 9.3 and the inaugural edition's 9.8 TVR.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The two semi-finals and final got an average rating of 7.8 this year. In the first two years, they had fetched an average of 7.3. This year the top-rated matches featured the Mumbai Indians.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The ad volume increased this year. 43 hours of ads aired this year compared with 31 hours in 2008 and 37 hours in 2009. There were 143 brands this year compared to 157 in 2008 and 128 in 2009. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top advertiser categories were Cellular Phone Service, Cellular Phones, Aerated Soft Drink, Cars/Jeeps and Television Sets. Last year they were Cellular Phone Service, Cars/Jeeps, Aerated Soft Drink, Cellular Phones and Corporate/brand Image. [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]In the first year the top categories were Cellular Phone Service, Cars/Jeeps, Life Insurance, Aerated Soft Drink and [/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Electrical Switches/Parts.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top brands that advertised this year were Vodafone Cellular Phone Service, Tata Docomo Idea Oongli Cricket, Airtel Cellular Phone Service and Videocon Mobile Services. Last year, they were Vodafone Cellular Phone Service, Airtel Cellular Phone Service, Airtel, Tata Indicom Cellular Phone Service and Hero Honda Passion Pro. In the first year they were Vodafone , Max New York Life Insurance, Bharat Nirman, Hyundai i10 and Hyundai Verna.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]On screen 12 hours worth of ads aired this year compared to 31 hours in 2008 and 14 hours last year. This year there were 44 on-screen brands compared with 47 brands last year and 37 brands in 2008.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]On-screen the top advertiser categories were Educational Institutions, Sanitary Wares, Cars/Jeeps, Corporate/brand Image and Two Wheelers. Last year they were Educational Institutions, DTH Service Providers, Cars/Jeeps, Cellular Phone Service and Electrical Switches/Parts. In the first year they were Corporate/Brand Image, Cellular Phone Service, Digital Camera, Aerated Soft Drink and Life Insurance.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The top onscreen brands this year were Amity University, Jaquar, Hero Honda Cbz Extreme, Vodafone and Artize. Last year they were Amity University, Airtel Digital TV, Vodafone,[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Havells and Airtel Broadband. In the first year they were Standard Chartered, Vodafone, Godrej Life Bana De Contest, and Citi.[/FONT]
