Ludhiana/New Delhi: Nearly 4,000 soft wool stoles have been shipped for the eagerly awaited wedding of Prince William and Kate Middleton in London this Friday, courtesy a Ludhiana manufacturer. And the royal couple is also expected to take its pick.
Ludhiana's Centex Exports has shipped the stoles to London-based popular online fashion business store Boden. They will also be gifted to the guests invited for the wedding at London's Westminster Abbey.
Each stole costs £45. Made of soft wool, the stoles are in red and blue, brown and scarlet and green and grey colour variants. The Union Jack is printed on both sides of the stoles.
Moreover, the wool has been knit to form an animal print pattern carrying a small patch with the words, ‘April 29th 2011; William and Kate; With love from Boden'.
Mark of excellence
"It's a singular honour to be asked to create such an important keepsake for a wedding which will be historic. We have been chosen from across the world to manufacture the scarves. This is a mark of Indian excellence and innovation and also it is a once in a lifetime opportunity," said a visibly excited Vineet Sood, the Centex Exports managing director.
Centex was chosen after a market study by Boden.
"This is the wedding of fantasy and it becomes the major point for the British to project their royalty. They are the force to reckon with today and when such a huge audience will get the live coverage [which is said to be around 2 billion], every small detail needs to be checked. So the royal family hired the service of third party Boden," Sood told IANS.
Ludhiana's Centex Exports has shipped the stoles to London-based popular online fashion business store Boden. They will also be gifted to the guests invited for the wedding at London's Westminster Abbey.
Each stole costs £45. Made of soft wool, the stoles are in red and blue, brown and scarlet and green and grey colour variants. The Union Jack is printed on both sides of the stoles.
Moreover, the wool has been knit to form an animal print pattern carrying a small patch with the words, ‘April 29th 2011; William and Kate; With love from Boden'.
Mark of excellence
"It's a singular honour to be asked to create such an important keepsake for a wedding which will be historic. We have been chosen from across the world to manufacture the scarves. This is a mark of Indian excellence and innovation and also it is a once in a lifetime opportunity," said a visibly excited Vineet Sood, the Centex Exports managing director.
Centex was chosen after a market study by Boden.
"This is the wedding of fantasy and it becomes the major point for the British to project their royalty. They are the force to reckon with today and when such a huge audience will get the live coverage [which is said to be around 2 billion], every small detail needs to be checked. So the royal family hired the service of third party Boden," Sood told IANS.
