Soon, ID proof must to place matrimonial ads online

Miss Alone

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An Aadhaar card or a driving licence or any government-approved identity proof will soon be required to place matrimonial advertisements on websites.
The user will also have to give an undertaking to the online service provider, confirming his intent to enter into a matrimonial alliance, before he registers on such sites.
These are part of the draft guidelines finalized by the government to regulate matrimonial websites check growing instances of men setting up fake online profiles to cyber stalk or dupe women.
“The guidelines, which are in line with the Information Technology Act, 2000, will be notified soon by the Department of Electronics & Information Technology,” said a government official.
Presently these websites only ask for cell phone numbers of people who put their profiles and do phone verification only.
According to the guidelines, matrimonial websites will have to publish on its site the name of the grievance officer and his contact details along with the complaint redressal mechanism that will be made available to any victim.
The government had to step in with growing instances of men setting up fake profiles on such sites. It was women and child development minister Maneka Gandhi who first raised this issue in 2014 after her ministry was inundated with complaints from women who were cheated while looking for grooms online.
Gandhi had met senior representatives of leading websites such as Bharat Matrimony and Jeevansathi.com and suggested that they strengthen security features of their respective sites to prevent such fraud.
“In most cases victims are women who fall prey to these fraudsters after getting introduced through fake profiles on matrimonial portal. There is a need for strengthening protective measures for all users of such websites,” a government official said.
The draft guidelines, made after consultations with leading matrimonial websites, will also require that such websites store the IP address of profile creation and access logs for a period of one year from the date of account deactivation by a user.
The websites will have to caution users against possible fraudsters who ask for favours, money, etc. and other possible misuses as known to or reported to the matrimonial websites. “Registered users will be encouraged to report any fraudulent activity to such websites as well as to law enforcing agencies,” the draft guideline states.
 
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