Samsung anti-Apple ads marked a tipping point for the compan

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•Speak little, do much•
Samsung anti-Apple ads marked a tipping point for the company

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We all know that Apple isn’t too fond of Samsung, and Samsung doesn’t like Apple either. Apparently, the first Samsung ad that made fun of Apple took the company to a whole new level. Samsung Australia’s chief marketing officer Arno Lenior revealed in an interview with AdNews that the first 2011 Samsung ad that ridiculed Apple fans for unquestionably loving everything about the iPhone actually marked a global tipping point for the brand.

Lenior says that the trouble in that is that Samsung’s success will provoke the same ridiculing ads against themselves, something they’ve already seen from Apple. Still, Lenior says that Samsung still considers themselves underdogs, and enjoys being thought of as a “challenger brand.”
 
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