Rolls-Royce wants to be ‘cool’, seeks external PR agency


It appears that Rolls-Royce us looking to appoint an external PR agency in order to rebrand it as ‘cool’. This would be the first time when the British luxury car manufacturer will work with external PR agencies. Apparently, Rolls-Royce wants to make its latest 2010 Ghost sedan to look young and wealthy to customers. “It’s not something we’ve done in the UK before, but we’d be very interested in hearing any ideas from agencies.” said a Rolls-Royce source.



what? they need help making their cars look cool and wealthy????? what image does RR convey now? affordable and practical??