Reliance to give Pepsi, Coke a desi punch

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Reliance to give Pepsi, Coke a desi punch


[ FRIDAY, OCTOBER 27, 2006 01:07:12 AM]

NEW DELHI: Coca-Cola and Pepsi are all set to face a new competitor. And it’s none other than Reliance. Mukesh Ambani’s Reliance Retail plans to launch its own cola, which will be retailed through its supermarkets across the country.

Reliance Retail has plans
to launch its private label brands in other product categories like tea, foods, dairy products, biscuits and cosmetics.
The move is likely to change manufacturer-retailer dynamics in the retail industry, as mediators like distributors will be cut out,
and goods will also be available to the consumers at a much lower rate than non-private brands

While Reliance declined comment, sources said the company is in negotiations with a Chinese company for importing concentrate. At the same time, it’s on the look out for idle capacities to be used for bottling the proposed ‘Reliance Cola’. The company has touched base with the makers of a small local player RC Cola, to lease out its bottling plant, a source said. But this could not be confirmed.​