Making music for the world


Staff member
Pop music doesn't exist in India any more and the market continues to be dominated by Bollywood, says Rupinder Magon, famously known as Rup of the Montreal-based fusion band Josh.

Josh has just released a new album Beyond Kismat and Rup says their music is released here as part of an international package.

"Pop albums and pop music don't exist in India now. The truth of the matter is that because we live in Canada and because we are in different areas, we release our music at an international level and the music is released everywhere — from the US, Canada to the UK, the Middle East, Australia and many more places.

"So, for us, India is another territory and not the only territory. We make music for the world and India is one of our spots," Magon said.

"But people here do want pop music apart from Bollywood music. We get hundreds of e-mails asking us about our new album and stuff. They are interested, but still the market is dominated by Bollywood," he added.

Josh, with Rup and Qurram Hussain, is known for songs with both modern and traditional bhangra beats and strong influences of hip-hop and pop.