US rapper Jay-Z plans to bring his 40/40 restaurant and bar franchise to London next year in a deal which will team him up with England and Chelsea football player Ashley Cole.
The NVA Entertainment Group, which brokered the multi-million pound deal, said that The 40/40 London will be the first project of a partnership between Jay-Z and Cole that will include several ventures.
"London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue," Jay-Z said.
"I'm excited about working with Ashley and NVA Entertainment Group on a range of new projects and The 40/40 London is going to be the hottest place in town."
The management team will be appointing a top chef to deliver a modern American-themed menu for the restaurant/bar that will feature top DJ's and A-list artists. A shortlist of three potential sites is now under consideration.