The magnetic effect of India's culture and cinema will continue to draw the Western world, says veteran actor Anupam Kher, who has reached out to the domestic and international market through several crossover projects in the last three decades.
"India is now considered an economic and cultural hub," Kher, 56, said. "We have a lot to offer to the West in terms of cinema and also on a personal level. The richness and colour of our culture have a magnetic effect on them. So it is very important to keep the Indian flavour alive, especially through crossover projects."
The actor, who recently featured in the Indo-Canadian film Speedy Singh, added: "Whether in terms of tolerance, in terms of faith or whether in terms of how to deal with situations, India has a lot to offer to the West, in every sphere."
Some of Kher's past crossover films include Bend it Like Beckham, Bride and Prejudice, The Mistress of Spices and The Other End of the Line.
"Foreigners, Hollywood or even European people, now understand the reach of the Indian market. They know that business-wise they have a big market here and they can release a film here also. That is why now films are released worldwide on the same date."
"India is now considered an economic and cultural hub," Kher, 56, said. "We have a lot to offer to the West in terms of cinema and also on a personal level. The richness and colour of our culture have a magnetic effect on them. So it is very important to keep the Indian flavour alive, especially through crossover projects."
The actor, who recently featured in the Indo-Canadian film Speedy Singh, added: "Whether in terms of tolerance, in terms of faith or whether in terms of how to deal with situations, India has a lot to offer to the West, in every sphere."
Some of Kher's past crossover films include Bend it Like Beckham, Bride and Prejudice, The Mistress of Spices and The Other End of the Line.
"Foreigners, Hollywood or even European people, now understand the reach of the Indian market. They know that business-wise they have a big market here and they can release a film here also. That is why now films are released worldwide on the same date."
