Obi Worldphone, which is backed by former Apple CEO John Sculley, is planning to soon launch its new smartphone - the Obi SF1 - in India. While the company is yet to reveal the launch date, it has confirmed that the phone will be introduced in India this month.
According to the company, the SF1 smartphone will be priced in India at around Rs 15,000. The phone, therefore, will compete with the likes of the Xiaomi Mi 4i, Moto G (3rd generation), OnePlus X, and the Asus Zenfone 2.Obi Worldphone, which is backed by former Apple CEO John Sculley, is planning to soon launch its new smartphone - the Obi SF1 - in India. While the company is yet to reveal the launch date, it has confirmed that the phone will be introduced in India this month.
According to the company, the SF1 smartphone will be priced in India at around Rs 15,000. The phone, therefore, will compete with the likes of the Xiaomi Mi 4i, Moto G (3rd generation), OnePlus X, and the Asus Zenfone 2.Obi Worldphone currently has two affordable Android phones - SF1 and SJ1.5 - in its smartphone portfolio, but the company is bringing only one phone this month to India.
"Obi Worldphone SF1 is set apart by iconic industrial design complimented with the Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience." says the company.
Featuring a unibody design, the Obi SF1 includes a 5-inch full HD display, 1.5 GHz 64-bit Snapdragon 615 octa-core processor, 13 megapixel rear and 5 megapixel front cameras (both with an LED flash).
The SF1 comes in two variants - 32GB of memory with 3GB RAM, and 16 GB of memory with 2GB RAM. Both phones support a microSD card of up to 64 GB. The dual-SIM phone comes with a 3000 mAh Li-Po battery.
Obi has partnered with San Francisco-based design studio Ammunition, which was founded by the former director of industrial design for Apple Computer, Robert Brunner.
Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John is the former head of Apple and Pepsi-Cola and an investor in consumer technology companies. Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.
Obi Worldphone was earlier known by the name of Obi Mobiles before it was rebranded this year. Under Obi Mobiles, the company last year had introduced a couple of devices in India, but they failed to make a mark in the country.
According to the company, the SF1 smartphone will be priced in India at around Rs 15,000. The phone, therefore, will compete with the likes of the Xiaomi Mi 4i, Moto G (3rd generation), OnePlus X, and the Asus Zenfone 2.Obi Worldphone, which is backed by former Apple CEO John Sculley, is planning to soon launch its new smartphone - the Obi SF1 - in India. While the company is yet to reveal the launch date, it has confirmed that the phone will be introduced in India this month.
According to the company, the SF1 smartphone will be priced in India at around Rs 15,000. The phone, therefore, will compete with the likes of the Xiaomi Mi 4i, Moto G (3rd generation), OnePlus X, and the Asus Zenfone 2.Obi Worldphone currently has two affordable Android phones - SF1 and SJ1.5 - in its smartphone portfolio, but the company is bringing only one phone this month to India.
"Obi Worldphone SF1 is set apart by iconic industrial design complimented with the Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience." says the company.
Featuring a unibody design, the Obi SF1 includes a 5-inch full HD display, 1.5 GHz 64-bit Snapdragon 615 octa-core processor, 13 megapixel rear and 5 megapixel front cameras (both with an LED flash).
The SF1 comes in two variants - 32GB of memory with 3GB RAM, and 16 GB of memory with 2GB RAM. Both phones support a microSD card of up to 64 GB. The dual-SIM phone comes with a 3000 mAh Li-Po battery.
Obi has partnered with San Francisco-based design studio Ammunition, which was founded by the former director of industrial design for Apple Computer, Robert Brunner.
Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John is the former head of Apple and Pepsi-Cola and an investor in consumer technology companies. Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.
Obi Worldphone was earlier known by the name of Obi Mobiles before it was rebranded this year. Under Obi Mobiles, the company last year had introduced a couple of devices in India, but they failed to make a mark in the country.
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