State has potential to attract millions of tourists, says Tourism Secretary
The School of Hospitality and Tourism Management (SHTM), University of Jammu, organised a day-long workshop on “Sustainable destination excellence” in collaboration with the state Tourism Department at the Golf Course, Jammu, on Wednesday.
Farooq Ahmad Shah, Secretary, Tourism Department, was the chief guest, while RK Verma, Director, Tourism, Jammu, was the guest of honour.
Prof Parikshat Singh Manhas, Director, School of Hospitality and Tourism Management, presided over the function.
The resources persons included Prof Marta Jusztin, Budapest Business School, Hungary, and Amir Shani, Ben Gurion University of Negev. The workshop is part of the third international conference on “Sustainable destination excellence: Revitalising peace through innovation in tourism” to be organised by the SHTM during February 5 to 6.
Farooq Ahmad Shah while speaking on the occasion talked about the rich tourism resources of the state and its potential to attract millions of national and international tourists. He said the state could be considered as the crown of incredible India.
Highlighting the importance of tourism, he said tourism brought integration and the challenges that lied ahead of tourism authorities were to change the perception about the safety of the destination.
Prof Parikshat Singh Manhas, Director, SHTM, in his welcome address, highlighted the role of academia in creating tourism professionals for the benefit of the stakeholders. He said the SHTM, University of Jammu, was keen to contribute in tourism-related policies of the state.
Prof Marta Jusztin shared about the tourism resources of Hungary and highlighted various strategic initiatives taken by their government to promote sustainable tourism. She promoted the concept of creative tourism wherein the tourists can be actively involved in various activities.
Amir Shani in his address emphasised on destination repositioning and stressed upon the need to eliminate the constraints facing the tourism sector of the state.
Comparing the state with various global conflict-hit destinations, he proposed that J&K could plan various international-level sporting events and conferences, which could attract international tourists who could then become the brand ambassadors of the state.
RK Verma, Director, Tourism, Jammu, in his concluding remarks said various innovative measures were being taken by the state government to counter the negative image created by the media.