Jeet4560
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Lassi jaisi koi nahin
Punjabi drink outscores exotic wines at Brussels contest
G. S. Paul
Tribune News Service
Tribune News Service
Chandigarh, July 13
East or West, lassi is the best. Believe it or not, Punjab’s household beverage has outscored exotic wines, fancy coffees - lattes and cappuccino - and brewed beer at a unique entrepreneurship competition in Brussels, the Netherlands, France and Spain.
And the youth, who achieved this rare feat for "lassi", is a 20-year-old B.Com student of S D College-32. Taman Raj Singh represented India at the "Know Europe-2008" entrepreneurship programme, organised under the aegis of Normandy Business School of France.
For the month-long programme, aimed at assessing the entrepreneurship acumen of business school students, youth all over the world were invited to give marketing presentation of beverages famous in their countries. Taman chose the traditional Punjabi drink.
His presentation was a mix of tradition and modernity - the age-old "lassi" in Verka’s tetra packs.The presentation impressed the judges immensely and it bagged an unprecedented grading of 90 per cent.
And the reason why none other beverage matched "lassi" was its unique qualities - a mix of simplicity, flavour and health. "It was not very difficult to convince people that "lassi", a simple mixture of yogurt and water, was a healthy drink , a drink that could be consumed by people of all ages, infants and patients, without hitch. And what’s more, it can be had sweet, salt, spicy or even plain," said Taman.
This entrepreneurship programme was conducted at four places at Brussels by Hogeschool Universiteit, at the Netherlands by Inholland University, at France by Normandy Business School and at Spain by the Universitat Politecnica Catalunya. It was held under the auspices of the student exchange programme organised between the Normandy French University and SD College-32.
Since the target market was Paris, Taman, along with his five-member team of foreign students, went to all restaurants and big hotels of the city to promote their respective drinks.
An ecstatic Taman said: "The feeling is just out of world."
The Tribune, Chandigarh, India - Chandigarh Stories
