Facebook pips MySpace in popularity charts
Facebook may have started to win the global popularity contest over the rival social network site MySpace, judging from some recent figures.
Last month, Facebook had 123.9 million unique visitors and 50.6 billion page views worldwide, according to the research firm ComScore. MySpace, meanwhile, had 114.6 million unique visitors and 45.4 billion page views.
According to the research firm Reston, this is the first time Facebook has edged past MySpace in those measures.
Facebook has its growing popularity outside the country to thank for the milestone. In the US, however, MySpace is still on top and pulls in twice as many visitors as its main competition on a monthly basis, according to the firm. MySpace gets more than 70 million visits from US web surfers in a typical month.
A researcher with the firm said Monday that Facebook use has been growing quickly, while growth for MySpace has levelled off somewhat. "It's been around longer," said Andrew Lipsman about MySpace. "It's at a different space in its growth curve."
MySpace was launched in 2003; Facebook was launched in 2004, and its use was limited to students until September 2006.
Brisk growth
Facebook has seen brisk growth overseas in the past year. From May 2007 to May 2008, its user base grew 162 per cent, compared with five per cent growth for MySpace.
Counting only users in the US, growth was 34 per cent for Facebook and seven per cent for MySpace. To encourage growth outside the US, Facebook has created Spanish, German and French versions of its site in recent months.
The two social networks are competing for larger pieces of the $1.4 billion advertising spend, a figure calculated by eMarketer, a research firm.
About half of all online advertising dollars come from companies in the US.
Facebook may have started to win the global popularity contest over the rival social network site MySpace, judging from some recent figures.
Last month, Facebook had 123.9 million unique visitors and 50.6 billion page views worldwide, according to the research firm ComScore. MySpace, meanwhile, had 114.6 million unique visitors and 45.4 billion page views.
According to the research firm Reston, this is the first time Facebook has edged past MySpace in those measures.
Facebook has its growing popularity outside the country to thank for the milestone. In the US, however, MySpace is still on top and pulls in twice as many visitors as its main competition on a monthly basis, according to the firm. MySpace gets more than 70 million visits from US web surfers in a typical month.
A researcher with the firm said Monday that Facebook use has been growing quickly, while growth for MySpace has levelled off somewhat. "It's been around longer," said Andrew Lipsman about MySpace. "It's at a different space in its growth curve."
MySpace was launched in 2003; Facebook was launched in 2004, and its use was limited to students until September 2006.
Brisk growth
Facebook has seen brisk growth overseas in the past year. From May 2007 to May 2008, its user base grew 162 per cent, compared with five per cent growth for MySpace.
Counting only users in the US, growth was 34 per cent for Facebook and seven per cent for MySpace. To encourage growth outside the US, Facebook has created Spanish, German and French versions of its site in recent months.
The two social networks are competing for larger pieces of the $1.4 billion advertising spend, a figure calculated by eMarketer, a research firm.
About half of all online advertising dollars come from companies in the US.
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