End of an era 'Hamara' Bajaj to stop making scoot
End of an era: 'Hamara' Bajaj to stop making scooters
Bajaj Auto, once known for its scooters which revolutionised the two-wheeler market in the country, on Wednesday said it will exit the segment by the end of the fiscal to focus exclusively on motorcycles.<bikes>
The company that by and large created the scooter market in the country through its popular 'Hamara Bajaj' campaigns in the 1980s and 90s, today sells just one scooter -- the 100-cc gearless Crystal.
"We will exit the scooter market because we don't see much sense in it. . . If we are to be a motorcycle specialist, we cannot make scooters," Bajaj Auto
Many can still recall the days when waiting lists for Bajaj scooters stretched into years, with people willing to pay a premium equal to the original cost to get hold of one. The sturdy vehicles were much sought after as wedding gifts; strings were often pulled and quotas invoked to speed up the allotment. Once the world’s biggest player in scooters, selling over a lakh units monthly in its heyday, Bajaj’s long-running advertising campaign described ‘hamara Bajaj’ as the symbol of a resurgent India.
But rather than look into the rearview mirror, Bajaj Auto is focusing on the road ahead. Bajaj Auto managing director Rajiv Bajaj announced on Wednesday that the company was all set to bid adieu to the segment as it concentrates on motorcycles, in line with its ambitions of emerging as the world’s biggest bikemaker ahead of Honda. ‘‘We have an opportunity to shoot for something... to be the largest motorcycle maker in the world,’’ Bajaj said as he announced growth plans for the motorcycle segment.
While the greater potential in the motorcycle segment may be one of the reasons prompting Bajaj to exit the scooter market, the company’s listless performance in scooters would certainly be among the other compelling reasons behind the withdrawal, expected by the end of this fiscal.
Bajaj has seen its scooter volumes drop to barely a couple of hundreds per month. The company, which dominated the scooter market with geared brands like Chetak and Super, suffered in the 1990s with the coming of motorcycles in the market that were not only more stylish and appealing but they also offered greater mileage.
“We want to become a motorcycle specialist and do not want to distract ourselves by scooters and mopeds... we cannot get greedy and try to do everything,” Bajaj said. “We are not developing scooters. We have no scooter on the drawing board.”
ad of Bajaj ,1989-Classic
"parivartan hi niyamateh"....Change is the rule of nature.
so few yr old new bajaj add