Dish TV extends SRK’s contract

[FONT=Verdana, Arial, Helvetica, sans-serif]MUMBAI: Dish TV, India's leading direct-to-home (DTH) operator, has decided to continue with Shah Rukh Khan as its brand ambassador.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The renewal of SRK's contract comes in a year when Dish TV is expecting to load in 2.5 million new subscribers.[/FONT]

[FONT=Verdana, Arial, Helvetica, sans-serif]“We have decided to renew the contract with Shah Rukh Khan,” Dish TV MD Jawahar Goel told Indiantelevision.com.[/FONT]

[FONT=Verdana, Arial, Helvetica, sans-serif]Bollywood superstar Khan has been the brand ambassador for Dish TV since its inception in 2007.[/FONT]

[FONT=Verdana, Arial, Helvetica, sans-serif]In December 2009, Dish TV had unveiled its new brand identity with a new positioning - “Ghar Aayi Zindagi”. Earlier, it was “Wish Karo, Dish Karo” and “Sabse Jyaada”.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Dish TV will be spending approximately Rs 900 million towards marketing and promotions this fiscal, according to industry sources.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Other DTH operators also have stars like [COLOR=blue !important][COLOR=blue !important]Aamir [COLOR=blue !important]Khan[/COLOR][/COLOR][/COLOR] (Tata Sky), Kareena Kapoor-Saif Ali Khan (Airtel [COLOR=blue !important][COLOR=blue !important]Digital [COLOR=blue !important]TV[/COLOR][/COLOR][/COLOR]), Hrithik Roshan (Big TV) and Abhishek Bachchan (Videocon d2h) as their brand ambassadors.[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]The DTH industry will spend Rs 6 billion this year to market and promote their services.[/FONT]