Ready already a hit

Lily

B.R
Staff member
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Last year it was his action-drama Dabangg that broke the dry spell at the box office by earning Rs480 million (Dh39.50 million) in the opening weekend, and this year Salman Khan's comedy Ready has brought much-needed respite by grossing Rs400 million in the first week of its release.

"Ready has had a good opening. The occupancy has been 90-95 per cent. It is more of a family entertainer. One would not see the kind of action that was in Dabangg and Wanted," said Yogesh Raizada, corporate head of India's Wave Cinemas.

"Salman is perfect in the film, he has done full justice to his character. Asin is also good in the film," he added.

In contrast to the Rs180 million Dabangg, a small-town cop drama shot in Wai in Maharashtra and partly in the UAE, Ready, shot entirely in Thailand, is expensive and is said to have cost Rs500 million.

"People are enjoying the film a lot, specially Salman Khan, although the shows have not been back-to-back houseful like Dabangg and Wanted," said a source in PVR Cinemas.

Just like Khan's 2008 hit Wanted, his Ready is performing much better in single screen theatres. Confirming this, Piyush Raizada of Delite Cinemas said their shows are going houseful. "The response to Ready is terrific. Till now, our shows are going houseful. Everyone is appreciating Salman's acting. It is too early to say whether the film will be as big as Dabangg because today, every day counts because of the number of shows being played today," he said.

Trade experts, however, admitted that Ready will not enjoy a long stay at the box office like Dabangg.

"The film doesn't seem to sustain for long. We are looking at the occupancy. If it drops down to 50 per cent then we will put another film. However, the film is doing really well on single screens," added the source from PVR.
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