Madhuri Dixit spreads her wings

Lily

B.R
Staff member
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Madhuri Dixit will be the global brand ambassador of Bush Foods' basmati rice brand Neesa, a company official has said.

"Madhuri Dixit will be the global face of our Neesa brand. We will soon launch a television and print campaign globally featuring her," Virkaran Awasty, chairman and managing director of Bush Foods, said.

Confirming the deal, Madhuri Dixit said: "I am delighted to be associated with Bush Foods as its global brand ambassador of Neesa classic basmati rice."

Neither the actress nor the company officials disclosed the endorsement fee and terms of contract.

 
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