KBC helps Sony sprint ahead of Colors

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Old 04-Sep-2011
Ginni Singh
KBC helps Sony sprint ahead of Colors

Amitabh Bachchan, the grand old man of Bollywood, has helped Sony Entertainment Television (Set) sprint ahead of Colors to grab the No. 2 position.

Set has added 50 GRPs (gross rating points) to take its total to 245 points in a week that saw the return of Kaun Banega Crorepati (KBC) on the channel.

As per TAM data for the week ended 20 August, KBC opened in the Hindi speaking market (HSM) with a 5.24 TVR, making it the biggest non-fiction launch of the year. Though the opening of KBC this season is lower than that of last year (6.2 TVR), it is important to note that the telecast time of the show has been lengthened to 90 minutes per episode.

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