Enrique goes to CityVille
First came Dr Dre and Lady Gaga. This week, an avatar of singer Enrique Iglesias will join CityVille, Zynga's most popular title.
Starting on Tuesday, CityVille players on Facebook will be able to interact with Iglesias' character when he visits their cities. They'll get to collect items the singer is known for and watch previews of his newest music video.
Iglesias said his team approached Zynga with the idea for a game integration and was involved from the beginning on the design and deciding what characters could do. They can collect virtual hats, boots, bling and a speed boat — representing the time Iglesias lived in Miami and owned one.
"I thought the fans would get a kick out of it," he said.
CityVille lets players build up and run virtual cities complete with farms, buildings and all sorts of infrastructure one would find in a real city.