Supermodel Gisele Bundchen will find a model from some of the poorest areas in her native Brazil.
The 31-year-old was in the South American country to promote a model hunt contest titled Top CUFA (Central Union of Slums), which will focus on finding model talent from Brazil's most underprivileged areas.
The contest, which aims “to boost slum dwellers' self-esteem”, will narrow down applicants from each of Brazil's 27 states, before crowning one girl, reports femalefirst.co.uk.
“I feel privileged to be the sponsor of this project,” said Bundchen.
