Steelbird and MTV join hands for new range of helmets

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Old 09-Sep-2013
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Steelbird and MTV join hands for new range of helmets

Helmet major Steelbird has collaborated with music channel MTV to bring out a range of attractively designed helmets targeted at the youth

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Though wearing a helmet is mandatory and life-saving many bikers shun them as they find it uncomfortable and un-stylish, specially the youth. To address this issue, MTV has collaborated with one of the most renowned helmet brands in our country, Steelbird Helmets to launch a range of helmets. These new range of helmets have been designed vibrantly to grab attention of the youth and feature vivid bright colours and funky graphics.

Apart from being visually appealing the helmets are designed and manufactured under the ISI standard. Currently the range would be available only in 10 stores across the country which MTV & Steelbird have planned to expand to more than 200 stores in the near future. The new range of helmets would be available in different variants like full face, half face and modular helmets to satisfy varying rider demands.

Shailendra Jain – Head (Sales & Marketing) stated that; “Adding this as one more category to its already existing vast range of product line up is an all new range of helmets that will be launched soon. This move is a gift for Biking passionate as they will be able to have a feel of an uncompromised biking experience with these sturdy helmets.”

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