Singh Panther
Elite
GURGAON: Japanese auto major Nissan on Monday announced the global relaunch of its Datsun brand with the unveiling of hatchback 'Datsun Go', which will be priced less than Rs 4 lakh. The company, which is reviving the brand after nearly three decades of discontinuing the marque, said the car will be available in the Indian market from early next year.
"Today we begin new chapter in the history of Nissan. Datsun is back... The car will go on sales early next year in India, followed by Indonesia, Russia and South Africa," Nissan Motor Co President and CEO Carlos Ghosn said here. He said the launch of the Datsun brand in India is part of the company's strategy to increase sales from emerging markets. "We have a market share of little over 1.2 per cent in India at present. We are looking to take it to 10 per cent in the mid term (2016). We expect Datsun to play a significant role in this," Ghosn added.
The Indian car market had crossed the 3 million mark in 2011 and is expected to be 4 million by 2016, he added. While he didn't share the exact price of the car, Ghosn said it will be priced less than Rs 4 lakh. The car powered by a 1.2 litre petrol engine has been "fully engineered in India", he said, adding it will be manufactured at the Renault Nissan plant in Chennai. Datsun Go will be the first of several models that will be launched later in 2014 in Indonesia, Russia and South Africa. Nissan is resurrecting the Datsun brand after it had phased it out in 1986. The brand was sold in 190 countries. In 2012, Nissan had announced plans to launch two products from the Datsun brand in India by FY14.
"Today we begin new chapter in the history of Nissan. Datsun is back... The car will go on sales early next year in India, followed by Indonesia, Russia and South Africa," Nissan Motor Co President and CEO Carlos Ghosn said here. He said the launch of the Datsun brand in India is part of the company's strategy to increase sales from emerging markets. "We have a market share of little over 1.2 per cent in India at present. We are looking to take it to 10 per cent in the mid term (2016). We expect Datsun to play a significant role in this," Ghosn added.
The Indian car market had crossed the 3 million mark in 2011 and is expected to be 4 million by 2016, he added. While he didn't share the exact price of the car, Ghosn said it will be priced less than Rs 4 lakh. The car powered by a 1.2 litre petrol engine has been "fully engineered in India", he said, adding it will be manufactured at the Renault Nissan plant in Chennai. Datsun Go will be the first of several models that will be launched later in 2014 in Indonesia, Russia and South Africa. Nissan is resurrecting the Datsun brand after it had phased it out in 1986. The brand was sold in 190 countries. In 2012, Nissan had announced plans to launch two products from the Datsun brand in India by FY14.
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