Mahindra launched Verito Vibe at a starting price of Rs 5.63
After two years about Mahindra planning a sub-4-metre car based on the Verito sedan first surfaced, the company today took the wraps off the product – a hatchback – called the Verito Vibe. Featuring a cleverly chopped off boot that restricts the overall length to 3,991mm, the Verito Vibe falls well below the crucial 4-metre mark that entitles cars to excise duty benefits.
Three variants are on offer: D2, D4 and D6, and only one engine option to begin with – the tried-and-tested 1.5-litre dCi diesel motor from Renault that produces a peak power of 65PS at 4,000rpm and 160Nm of torque at 2,000rpm.
Mahindra today fired its first salvo in the fiercely contested hatchback segment with the Verito Vibe which has been launched at a starting price of Rs 5.63 lakh
Space is, perhaps, the Verito Vibe’s biggest selling point and the cabin feels as roomy as the sedan. The wide backseats can accommodate three comfortably with plenty of leg-, head- and shoulder room for all. Besides, there’s also a headrest for the middle passenger, just as in the Verito.
Mahindra will face stiff competition with the Vibe with some of the impressive models of Hyundai and Maruti Suzuki. The body of the Vibe is arty and unmatched, and hence customers would prefer this model because of the classic design itself.
Despite the boot chopped off, it has an impressive 330 litres of storage capacity, which is more than even the Maruti Swift DZire’s 316 litres.
The car is designed with a dominant 1.5 liter diesel and 1.2 liter petrol engine. The overall design of the car is artistic to attract the young and white collared demographic. The Vibe is designed with an interesting theme to cater to the young and vibrant socially aware population in India.
Company officials of Mahindra have announced that the Vibe is an important figure to compete with the highly competitive small vehicle segment.
Mahindra is appreciated for its sport utility vehicles in the country, but unfortunately the sale soured at 48% during this financial year which terminated in the March month from the earlier figure of 56%. This data was released by the prestigious institution of SIAM (Society of Indian Automobile Manufacturers).
The company has a gain of below 1% in the passenger vehicle segment which is exclusive of vans and utility models. According to few analysts, Mahindra will have to create a higher figure of SUV’s to maintain a balanced profit sheet, and also sustain the fierce competition from other players than build small models.
Mahindra will have to bank on the first venture into a below four meter model called Verito Vibe. The car is designed with a creative theme of a three box design, and is a compact hatch version of sedan. The car is designed with a dominant 1.5 liter diesel and 1.2 liter petrol engine.
The dominant car players which will enhance the sky rocketing competition for Mahindra is Nissan Motor Co of Japan and Ford Motor Co. Both these firms are likely to release Sport models sometime this year.