Bentley ARCA

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Old 20-Aug-2010
Bentley ARCA

Swedish designer imagines Bentley ARCA for a unique buyer experience

Itís something about creativity; itís about adding more to whatís already unique. Itís Bentley, which is the imagination of Swedish designer, Marten Wallgren. Dubbed the Bentley ARCA, the peculiar feature of this concept is the personalization of interior and applying the same service on the exterior as well. Not only is this, but heís divided overall aerodynamic shape into parts with different materials which can be morphed in different ways to come up to customerís demands. The whole thing is intended to achieve a single goal Ė to create a unique buyer experience to take Bentleyís amazing craftsmanship to a new level.

Every buyer has different tastes and itíll be reflected by his/her Bentley ARCA. Whatís more? The vehicle has its Visual Sound located inside of the car and it works in the way hood is created by an extended windscreen that covers the deep dashboard inside. Additionally, under the dashboard is a graphical light source which response to the drivers throttle, in the same fashion as a roar from the conventional engine but translated to suite a silent electric engine. While doing so, the designer keeps the Bentley engine oriented heritage, even if they one day go electric.

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