Rdio coming in India later this year, acquires Dhingana

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Old 15-Mar-2014
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Rdio coming in India later this year, acquires Dhingana

Rdio coming in India later this year, acquires Dhingana

Rdio is a well know digital music service which has recently announced that it is purchasing Dhingana, which is the popular online music streaming service in India. After the acquisition, Dhingana team will be joining hands with Rdio to help them extend their musical catalog in India. Dhingana founders Snehal Shinde and Swapnil Shinde will join the executive team at Rdio.

A few weeks back, Dhingana announced that it is closing its service in India without providing any specific reason for doing that. But now it seems like the company has got a solution for its problem by joining Rdio. Dhingana has over 1 million songs in 42 different languages in Indian genres and Rdio has around 20 million songs and is currently available in 51 countries across the globe. So, it will be interesting to see how this acquisition would help Rdio to expand its market in India.

Relating the acquisition, Snehal Shinde, Cofounder of Dhingana, said,

Over the past seven years, Dhingana has worked hard to build a music platform that allows millions of users around the world to enjoy the diverse music of India, including a massive Bollywood catalog. We’re excited to continue this mission and further our reach with Rdio.We look forward to working toward a unified launch in India through the Rdio brand in the near future.
Anthony Bay, Rdio’s chief executive officer, said,

We are honored to work with Snehal, Swapnil and their stellar team to build upon the success of Dhingana as a part of Rdio. India is a tremendously vibrant market for music and culture and one of the largest and most important in the world. We are one of very few global companies that can provide a great music experience to an expanding international audience, , and it is our objective to bring that experience to India and to non-resident Indians and fans around the world.

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