NVIDIA wants Tegra 2 equipped Android devices to compete wit

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Old 15-Jan-2011
NVIDIA wants Tegra 2 equipped Android devices to compete wit

Apple’s A4 and Qualcomm’s Snapdragon processors are some of the snappiest CPUs in the mobile market, but NVIDIA is now looking to take both of them on, with CEO Jen-Hsun Huang saying that the GPU company is looking to position the second generation Tegra chipset as a multimedia and performance-focused alternative for high-end mobile devices.
“With iPad and next-generation smartphones, resolution’s a huge issue, and you need to have very snappy graphics with a 10×7 display, if not even bigger by that, even higher resolution than that,” Huang explained to investors during an earning call. “You’re just not going to do that with a application processor that’s not designed for that. And so that’s our contribution and that’s our differentiation and that’s what people are seeking out in the market.”
In other words, the games and multimedia content driving the current explosion of smartphones and tablet sales calls for a hefty GPU, not just a CPU. As such, NVIDIA is now looking to pair their Tegra 2 chipset with the third-generation of the Android smartphone OS, with devices beginning production in the second half of 2010.
Qualcomm should be worried, but Huang was clear about who NVIDIA is really going after: Apple. The CEO named Apple’s A4 SoC — which is found in the iPad and forthcoming fourth-generation iPhone — as Tegra 2’s key competitor. A bold proclamation, given NVIDIA’s desktop and laptop GPU business with Apple, but Huang is being realistic: for the foreseeable future, the real money is going to be made in the mobile arena.

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