Facebook on Thursday announced Music Stories, a feature in its iPhone app that lets users post links to music they like with comments.
Clicking the link will launch a 30-second preview of the music, which is streamed from either Apple Music or Spotify. Listeners then can purchase the music from the service or save it to their account there.
Facebook plans to add other streaming services to the feature. There was no word on whether it will offer Music Stories in its Android or Windows Phone apps.
More Than Just a Link
Subscribers who participate in Music Stories can do more than just paste a link; they can add commentary and remarks as well.
Music Stories is part of Facebook's News Feed, and it could extend the reach of the artists whose work is posted.
Spotify users have to sign into their account on the service and grant Facebook permissions the first time they use the Music Stories feature, said Spotify spokesperson Marni Greenberg.
"Spotify is not putting up and/or serving any content on Facebook," she told TechNewsWorld. "Users are explicitly sharing content."
Participating in Facebook Music Stories "provides Spotify listeners with a more engaging and simple way to listen to, discover and share music they love," Greenberg said.
Music Stories is an extension of the music sharing capabilities for Spotify and Rdio that Facebook has had for some time.
Apple and Spotify
Spotify and the iTunes Store not only serve up music, but also have their own sharing capabilities.
Apple Music, which was unveiled in June, includes Connect, which lets artists share lyrics, backstage photos and videos with fans and release their latest songs directly to fans.
Fans can comment or like anything artists have posted and share it through Messages, Facebook, Twitter or email. Artists can respond directly to fans' comments.
Spotify earlier this year introduced Touch Preview, which lets subscribers preview playlists, songs, albums or artists before playing a tune.
"Music Stories and Touch Preview are entirely different and unrelated," Spotify's Greenberg pointed out.
Wider Exposure
Many musicians sell their music directly through Facebook, or through services such as CD Baby, which has its own Facebook page.
Music Stories "gives musicians more exposure and won't be a problem because the number of musicians who are successful at selling on Facebook constitutes a very small group in a very large universe," said Susan Schreiner, an analyst at C4 Trends.
"This is going to be a win-win," she told TechNewsWorld.
The Impact of Music Stories
Music "is one of the top five applications for Facebook," remarked Russ Crupnick, managing partner at MusicWatch. "You have a significant number of Facebook followers engaged with music artists, following them and talking about them."
Apple and Spotify can only benefit from Music Stories, he told TechNewsWorld, because "when you have the kind of audiences that Facebook does, the ability to create some linkage between people and Apple Music, which is really just getting started, and Spotify, which has a few years under its belt but can still grow its audience, is very valuable."
Facebook had about 1.5 billion monthly active users in the second quarter, according to Statista.
The tie-in with Facebook, however, will "probably not" cause a surge in subscriptions to those streaming services or downloads from them, Crupnick observed. Instead, it's "one of those small, incremental moves that makes sense for the artist, makes sense for Facebook and makes sense for the streaming companies."
