Microsoft is killing off the Sidewinder brand for good

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Old 07-Mar-2011
Microsoft is killing off the Sidewinder brand for good

Gamers can become very attached with a certain brand of mouse, and no wonder: a mouse is the device through which years of deathmatch or Starcraft skills were honed. Even the slightest difference in weight or feel in the hand can throw off years of muscle memory. No wonder gamers stay loyal to a certain mouse, and when that mouse gets discontinued, to certain brands: Razer, SteelSeries, Logitech, etc.
Starting today, though, die-hard mousers are going to have one less option to choose from. Microsoftis expected to announce today that they will be killing off the Sidewinder range of PC gaming peripherals once and for all.
This is a big blow for Microsoftís hardware division. Sidewinder branded gaming peripherals from mice, keyboard, trackballs and joysticks have been around almost as long as PC gaming: it was one of the first major brands in the PC gaming world. Some of its mice border on the legendary, such as the SideWinder X8, one of the first mice to be targeted at PC gamers.
Why is Microsoft pulling out? They feel thereís too much competition out there from Razer and Logitech to make it worth their while. In fact, Sidewinderís a relatively unknown brand compared to those two companies.
Itís worth noting that while Microsoft is killing off the Sidewinder brand, theyíll still continue to make mice and keyboards for PC users. Itís also worth noting that Sidewinder, as a brand, has been killed off before, only to rise as Lazarus from the PC gaming peripheral grave. Could we see another such miraculous resurrection of the Sidewinder brand? Itís doubtful, but one thingís for sure: itís not going to happen unless the die-hards start speaking up. Tell Microsoft what you think of this decision in the comments below.

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