Micromax's entire line-up is positioned to the budget-friendly consumers. Having played in line with C.K. Prahalad's theory of fortune at the bottom of the pyramid, Micromax has made quite a name for itself in the South East Asian countries and has been looking to do so in the region too. The Q75 is positioned as a social phone with Facebook, Nimbuzz, YouTube and Snaptu pre-loaded. However, it may be mistaken for a business-end phone with its candy bar form factor with a Qwerty keyboard at the bottom.
The colours are a combination of dark, rich brown on the back and the frame with black keys and bezel around the screen — which itself hasn't changed and is the same 320x240 resolution from the previous model. The physical are well placed and make for comfortable typing. The trackball will guide you through the menus and the dark corners of your house since it is that bright.
Boasting dual SIM capability, it features dedicated call buttons for each of them. This is actually one of the unique selling propositions of the Micromax range of devices.
The biggest improvement has to be the inclusion of Wi-Fi. The previous one lacked it, which made the use of any online services difficult as the target audience is less likely to subscribe to a data package.
But the addition of Wi-Fi increases the functionality of this phone multifold.
There has been a bump in the camera resolution too, from 2MP to 3MP, and the difference is considerable in the quality of images.
The build of the device feels solid and the black and the brown on the body seem to blend in well.
It won't do the fancy things you hear about on the higher-end smartphones, but the Q75 at Dh499 has a unique positioning in the market and it is staying true to it. The Q75, also known as "ezpad", finally delivers what it (and the Q5) promises: an internet experience with a full, "ez" keyboard.
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