iPhone 5 to be unveiled October 4 by Tim Cook?

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There is a new date doing the rounds on the Internet with regards to the launch of the next Apple smartphone. Apparently the iPhone 5 will finally be unveiled on October 4. That’s the date of the next expected Apple media event according to a few unnamed sources “close to the situation” and trusted by AllThingsD. In other words, it’s just another rumor, but one we hope is true so we can finally have a solid date to work with.

Such an event will be a very important, if not the most important new product launch for Apple in a long time. Steve Jobs is no longer CEO of the company after resigning from the position last month, and therefore won’t be the one presenting the iPhone 5 to a global audience. That task falls to new CEO Tim Cook who will both have to sell the smartphone and prove himself to onlookers as a worthy replacement for Jobs.

The launch of the iPhone 5 is also doubly important for one key reason: competition. Since the launch of the iPhone 4 the competition from Android handsets has got much stronger. Android as an OS is now established and offers a solid alternative to iOS. On the hardware front, we are seeing some quite stunning handsets with the Samsung Galaxy S2 being the pick of the bunch recently.

Whatever Tim Cook pulls out of his pocket on October 4 has to be very special if it is to keep the never ending procession of Android smartphones at bay for another year. As for when we can expect a launch, if the October 4 event happens I expect the phone will be in stores before we hit November.​
 
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