Google India's Great Online Shopping Festival (GOSF)

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Old 09-Dec-2014
Google India's Great Online Shopping Festival (GOSF)

Google's much-awaited Great Online Shopping Festival (GOSF) will kick off on Wednesday and will feature more than 400 partners offering deals and discounts. The GOSF will be a three day event starting Wednesday and will end on Friday.
Google India this year has announced an 'exclusive launch corner' that will feature new products released exclusively on GOSF. The Mountain View giant is expected to launch the Google Nexus 6 during GOSF. Notably, Google listed the Nexus 6 in India last month and still lists the handset in 'Devices' section of Google Play India as 'Coming soon'.

The company this year ahead of the GOSF 2014 festival introduced offers for consumers such as 'Pre-Party', which promised to offer users a chance to win 14 minutes of free shopping (up to Rs 2.5 lakhs in value) hosted by brands like Asian Paints, Jet Airways, Kindle, Micromax, HP, Big Bazaar, KOOVs, Lakme and Lenovo.

The search engine giant is also launching a new section this year, focused on the first time buyers, called the 'Rs. 299 Corner' that will feature heavy discounted products with free shipping and cash on delivery option. The new section will include popular brands such as Philips, Uber, JBL, Benetton, Alia Bhatt Collection and EverPure water purifier.

Google India has partnered Aditya Birla Money My Universe as a preferred partner for this year's event.

For those unaware, the Great Online Shopping Festival (GOSF) is in its third edition and was initially launched in 2012 by Google to boost the adoption of online shopping in India.

Last year, GOSF saw tremendous response from consumers in India and the company claimed it attracted 2 million visitors. The company had also claimed that its GOSF 2013 partners (over 200 e-commerce websites) saw daily sales jumping 3 to 4 times. Google had revealed that out of the 2 million unique visitors, almost half were women.

For GOSF 2013, Google said the peak time of traffic was between 2pm and 8pm each day, with 62 percent viewers coming from the 18 to 34-year old category. Online shopping sites like Snapdeal, Myntra, and eBay also mentioned spectacular sales jumps in the period.

Old 10-Dec-2014
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