Fox unveils seven new channels in India

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Old 07-Jul-2010
Fox unveils seven new channels in India

Fox International Channels, part of Rupert Murdoch's News Corp, has launched seven new channels in India across genres such as entertainment, music and adventure and one for the toddlers — Baby TV.

The new channels include Fox Crime, FX, National Geographic Channel HD, National Geographic Wild, National Geographic Adventure and National Geographic Music.

The launch of these paid channels expands Fox International Channel's portfolio in India to nine. Fox History and Entertainment and National Geographic are already being aired in India by DTH operators SunDirect and Tata Sky.

“We believe introducing these new channels will give us the opportunity to reach out to a wider audience base and keep our viewers enthralled by compelling content ranging from crime to comedy, from adventure to music and from fiction to factual shows,” said Mr Keertan Adyanthaya, Managing Director, Fox International Channels.

He did not, however, comment on the investments made by FIC in bringing these channels to India.

DTH operators

Fox International is in talks with DTH operators and multi-system cable operators for distributing its channels in India, which are targeted at the urban upmarket audience, Mr Adyanthaya said. Some of the content would be generated in India, he said.

Baby TV, targeted at the under-three and their parents, will feature original series produced after consulting psychologists and child experts and will address the entire spectrum of early learning skills, he said.

Replying to a query, Mr Adyanthaya said that Fox International does not have any plans to bring Fox News into the country.

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