Airtel launches high definition DTH service

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Old 23-Jun-2010
Airtel launches high definition DTH service

New Delhi, June 22

Airtel digital TV, the DTH service division of Bharti Airtel, has launching its high definition service, with set-top boxes (STBs).

Bringing in the high definition service at Rs 2,840, Airtel is set to further fuel the price war in the sector where its competitors like Tata Sky, Dish TV, Reliance BIG TV and Sun Direct have already launched their high definition (HD) services at various prices with the idea of attracting new subscribers.

While HD service will be available at Rs 2,250 for the existing customers, it would be priced at Rs 2,840 for new customers.

HD transmission offers better picture and sound quality compared to standard definition (SD) transmission. HD set-top boxes (STB), which offer wide-angle viewing, are considered particularly suitable for watching sporting events and action movies.

For the new service, Airtel will also have a 360-degree marketing campaign, featuring brand ambassadors Saif Ali Khan and Kareena Kapoor.

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